Dr Peter-Christian Zinn is Managing Partner at the Industrial Analytics Lab (IAL), an ACENT Innovation Hub company. True to the motto ‘Physicists can do everything, but nothing right’, Peter Zinn left the unsteady path of science after his doctorate and turned the knowledge he gained there about handling and analysing huge amounts of data into his capital. After working for an international management consultancy and as head of development at a medium-sized measurement technology provider, he used the industrial experience he had gained to set up his own business. Since then, entrepreneurship with the mission of bringing the enormous potential of data science to German SMEs has been his calling. To this end, he founded the flagship of his company portfolio in 2019, the Industrial Analytics Lab, which he still heads today as Managing Partner. Since then, he has been realising consulting and implementation projects in the field of data-driven corporate management with IAL, primarily in the manufacturing SME sector. However, quality assurance with the help of imaging processes and AI-based analyses has also become another pillar of the IAL’s service portfolio.